fbpx

Associate Product Strategy and Growth Manager

Full Time Phnom Penh Posted 7 months ago

Marketing

JOB RESPONSIBILITIES

  • Drive product CARD portfolio growth
  • Improve CARD products by utilizing a deep understanding of market segmentation, customer needs, customers’ pain points, and a better marketing approach
  • Develop and implement Go-to-Market (GTM) Strategy for new product launches, campaigns, and enhancements
  • Drive product adoption and usage by running customer-focused marketing campaigns
  • Create sales enablement to support the sales team with the understanding of the product feature benefits user experience, business value, and its market implications
  • Optimize marketing budget with limited resources to prioritize efforts to generate optimum returns
  • Get new product ideas and identify new opportunities by using marketing research, competitive analysis, and customer engagements
  • Do pre/post-analyze the impact of mkt campaigns, new product launches, and incentive programs
  • Drive alignment among cross-functional teams using report evidence and sharing knowledge

JOB REQUIREMENTS

  • Bachelor in Marketing or Business Management
  • At least 3 years of marketing or commercial experience
  • Product portfolio management
  • Product marketing management
  • Identify new Card product opportunities
  • Developing and implementing marketing strategies for Card products
  • Establishing the Card’s value proposition, positioning, and messaging
  • Ability to prioritize and manage multiple projects simultaneously
Apply