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JOB RESPONSIBILITIES
- Develop and manage CASA products tailored to self-employed merchants.
- Conduct market research to understand self-employed merchant banking needs.
- Design CASA product features, payment solutions, and account packages suited for self-employed individuals.
- Collaborate with Technology and Operations teams to implement product enhancements.
- Drive adoption and growth among self-employed merchants.
- Develop strategies and campaigns to attract new self-employed merchants.
- Monitor adoption trends and recommend strategies to increase account openings and usage.
- Support branch and sales teams with product training, marketing materials, and onboarding guidance.
- Track account activity, deposit growth, and transaction patterns.
- Analyze product performance and identify opportunities for innovation or enhancements.
- Review CASA processes to ensure operational efficiency and compliance.
- Coordinate with Risk and Compliance teams for approvals and audits.
- Update training materials and SOPs for sales and operational staff.
- Plan, prioritize, and manage CASA product initiatives and feature releases.
- Prepare regular performance reports and present insights to management.
JOB REQUIREMENTS
- 3–5 years in product management, retail banking, or self-employed banking solutions.
- Proven experience in launching or managing CASA or deposit products.
- Experience collaborating with Technology, Sales, Operations, and Risk teams.
- Knowledge in CASA product design, self-employed merchant banking, and payment solutions.
- Knowledge in Product lifecycle management and operational process optimization.
- Data analysis, reporting, and monitoring performance metrics.
- Strong collaboration and stakeholder management skills.
- Professional appearance suitable for corporate and branch visits.
