Wing Bank, Cambodia’s leading digital bank, proudly announced its new brand ambassador—La Cima Cartel, the country’s most dynamic hip-hop collective—at a high-energy reveal event held at Hotel Cambodiana.

The event was attended by Wing Bank employees and prominent Cambodian influencers, and was also livestreamed on Wing Bank’s official Facebook page and La Cima Cartel’s Facebook page, reaching thousands of fans nationwide.

The evening opened with a moving tribute to Khmer resilience and spirit, followed by the much-anticipated reveal. Guests were surprised with a live performance by La Cima Cartel, who electrified the crowd with their signature sound—a powerful blend of Khmer rhythm, modern hip-hop, and stories rooted in Cambodian life.

Speaking at the event, Wing Bank’s Chief Marketing Officer, Akhitrawinyda Kith, highlighted the importance of Cambodia’s youth and why this collaboration is so meaningful:

“At Wing Bank, we believe the future belongs to the youth of Cambodia. They are the heartbeat of innovation, culture, and progress—and it’s our mission to empower them with tools that make life easier, opportunities more accessible, and dreams within reach. That’s why this partnership makes so much sense. La Cima Cartel is not just a music group—they are a voice for a generation. Their music celebrates what it means to be Khmer while embracing change, creativity, and innovation. Together, Wing Bank and La Cima Cartel are here to inspire, to empower, and to remind everyone that the Khmer spirit is strong, unstoppable, and ready for the future.”

By joining forces with La Cima Cartel, Wing Bank is expanding its reach and relevance to Cambodia’s youth—the next generation of leaders, creators, and change-makers who will move and shape the country for years to come. The partnership reinforces Wing Bank’s mission of making banking inclusive, accessible, and inspiring to all Cambodians, no matter their background or ambition.

La Cima Cartel, founded by Mr. Rithy Siv, who is also the founder of Plus855 Music, is a collective of standout artists including All3rgy, YCN Rakhie, Meezy24k, Hasha, YCN Tomie, Mut Phearin, and YCN Dizzy. Together, they have become a cultural force in Cambodia’s music scene, redefining Khmer hip-hop, celebrating local talent, and pushing boundaries internationally.

“Both Plus855 and La Cima Cartel began from a single vision and have grown into influential forces in Cambodia’s music scene,” said Mr. Rithy Siv. Highlighting the shared journey with Wing Bank, he added that through their creativity, energy, and strong connection with the new generation, La Cima Cartel will help Wing Bank engage, inspire, and connect with audiences across the Kingdom.

“It’s an honor to represent Wing Bank as brand ambassadors,” La Cima Cartel said during the event. “We believe in the same mission—uplifting Khmer, giving voice to our stories, and showing that Cambodian creativity and spirit can stand tall on any stage, anywhere in the world.”

The partnership marks a new chapter in Wing Bank’s mission to connect with the Cambodian people not only through financial innovation, but also through cultural celebration. And this is just the beginning—there’s more to come from Wing Bank and La Cima Cartel. Fans are encouraged to tune in to Wing Bank’s social media channels for exclusive content, behind-the-scenes stories, and future collaborations between the two.

The evening concluded with a celebratory toast, a photo opportunity with La Cima Cartel, and an after-party featuring a DJ set and refreshments, leaving guests inspired and energized by the union of two forces dedicated to uplifting Cambodia.

For more information, visit www.wingbank.com.kh or follow Wing Bank on social media.