Associate Manager, CVM

Job Close: Apr 24, 2026

  • Full Time

  • Product Division

Wing Tower

JOB RESPONSIBILITIES

  • Develop and implement a comprehensive Youth & Gen Z banking strategy aligned with the bank’s CVM roadmap.
  • Responsible for the Self-Employed Portfolio.
  • Identify and size opportunities across students, early professionals, and digital natives.
  • Establish segment KPIs (acquisition, retention, balances, revenue, digital engagement).
  • Partner with Marketing, Digital, and Product teams to design segment-specific journeys and value propositions.
  • Launch targeted acquisition programs through universities, tech platforms, and social/digital channels.
  • Collaborate with branches and digital teams to improve conversion of new-to-bank youth customers.
  • Track and optimize customer onboarding journeys to reduce drop-off and improve activation rates.
  • Build lifecycle management programs to engage youth from onboarding through graduation to early career.
  • Deploy data-driven retention campaigns using CVM tools, nudging inactive or dormancy-risk customers.
  • Drive growth in deposit portfolio through savings and digital savings goals products.
  • Partner with Product, Digital, and Data Analytics teams to design personalized offers and bundles.
  • Use customer segmentation and predictive analytics to drive actions across acquisition and retention.
  • Monitor segment KPIs such as acquisition cost, retention rate, CLV, deposit growth, product penetration, and NPS.
  • Provide regular updates and recommendations to senior management on segment performance.

 

 

JOB REQUIREMENTS

  • 2-3 years of total work experience in designing and optimizing lifecycle journeys for user retention.
  • Experience working with youth, student, or Gen Z customer segments a strong advantage.
  • Understanding of Engagement tools.
  • Analytical mindset with a focus on data-driven decision-making.
  • Proactive and self-driven, able to manage multiple campaigns simultaneously.
  • Strong understanding of digital banking, fintech partnerships, and omnichannel customer engagement.
  • Proficiency in Analytics Skill.
  • Intermediate Microsoft office tools foundations (Excel/Power point).

APPLY NOW

Interested candidates are invited
to send a cover letter and CV to Wing at: jobs@wingbank.com.kh
Are you ready to be part of Wing? There are a number of rewarding career options available. Successful applicants receive a competitive salary based on work experience, education, and potential. Employees can also expect a yearly raise and bonus, and enjoy benefits like access to a 24-hour hospital, surgical and personal accident insurance, good working conditions, and human resources policies in compliance with the Cambodian Labor Law.
Apply Now