Director of PR & CSR

Job Closed!

  • Full Time

  • Marketing

Wing Tower

Job Summary

The Director of Public Relations and Corporate Social Responsibility serve as Wing Bank's strategic architect for corporate reputation, executive thought leadership, and values-driven social impact. This senior role elevates PR and CSR from tactical communications support to strategic functions that position Wing Bank as Cambodia's most innovative and socially responsible financial institution.

JOB RESPONSIBILITIES

  • Build multiyear PR road map positioning Wing Bank as thought leader in digital banking, financial inclusion, and Cambodian economic development that align PR strategy with business objectives and the new Brand positioning strategy.
  • Monitor and protect Wing Bank brand reputation across media, social platforms, industry forums and proactively address potential reputation risks, respond to crises, manage sensitive communications.
  • Translate product innovations into compelling stories that demonstrate Wing Bank market leadership and technological advancement.
  • Articulate Wing Bank mission to democratise financial services for Cambodians.
  • Monitor competitor PR strategies & Identify opportunities to differentiate Wing Bank narrative and counter competitive claims.
  • Place executives at industry conferences (banking forums, fin-tech summits, economic development events), government round tables, international development organisation panels.
  • Prepare executives for media interviews, speaking engagements, crisis communications to build confidence and polish in public-facing communications.
  • Cultivate relationships with key journalists, editors, and media outlets covering banking, finance, technology, business in Cambodia.
  • Develop editorial calendar for major announcements: product launches, partnership signings, financial results, CSR initiatives, executive appointments and write high-quality press releases that generate coverage.
  • Create comprehensive CSR framework rooted in Chairman values: financial inclusion, education, community development, youth empowerment to align with Royal Group social impact legacy.
  • Build distinctive CSR initiatives that reflect Wing Bank mission and differentiate from competitor programs. (Examples: Financial literacy programs, STEM education sponsorships, rural community development, youth entrepreneurship support).
  • Build distinctive CSR initiatives that reflect Wing Bank mission and differentiate from competitor programs. (Examples: Financial literacy programs, STEM education sponsorships, rural community development, youth entrepreneurship support.)
  • Manage communications to multiple audiences during crises: customers, media, employees, regulators, partners to ensure consistent messaging, timely updates, and transparent responses.
  • Plan strategic timing for announcements, thought leadership, CSR communications aligned with business milestones, industry events, and cultural calendar.
  • Coordinate with Creative Director to produce high-quality photography, video, and infographics that support PR and CSR narratives.
  • Manager Head of PR and Senior PR/CSR Specialist. Set objectives, provide coaching, develop capabilities, delegate effectively.
  • Establish processes, systems, vendor relationships (PR agencies, media monitoring tools, CSR partners) to professionalise PR and CSR operations.

JOB REQUIREMENTS

  • 10+ years in public relations, corporate communications, or related fields with progressive leadership responsibility.
  • 5+ years in senior PR/communications roles managing corporate reputation, executive positioning, media relations, CSR strategy.
  • Master degree in Communications, Business Administration, or related field preferred.
  • Proven track record building executive thought leadership programs that elevate C-suite visibility and establish industry opinion leaders
  • Financial services or regulated industry experience strongly preferred and understanding of banking sector dynamics, regulatory sensitivities, stakeholder complexity.
  • Southeast Asian market experience preferred, ideally Cambodia with international exposure. Understanding of local media landscape, cultural communication norms.
  • Professional certifications in PR (APR, PRSA Accreditation), crisis communications, or executive coaching beneficial.
  • Deep understanding of Cambodian communication norms, cultural values, social sensitivities. Ensures communications are culturally appropriate and respectful.
  • Understands banking business model, competitive dynamics, market forces. Aligns PR and CSR with business strategy and commercial objectives.

APPLY NOW

Interested candidates are invited
to send a cover letter and CV to Wing at: jobs@wingbank.com.kh
Are you ready to be part of Wing? There are a number of rewarding career options available. Successful applicants receive a competitive salary based on work experience, education, and potential. Employees can also expect a yearly raise and bonus, and enjoy benefits like access to a 24-hour hospital, surgical and personal accident insurance, good working conditions, and human resources policies in compliance with the Cambodian Labor Law.
Apply Now