Define performance metrics, KPIs, and success frameworks for events and activations.
Define performance metrics, KPIs, and success frameworks for events and activations.
Develop measurement plans for pre-event, live event, and post-event stages.
Monitor real-time performance of events and activations (footfall, engagement, conversions, leads, sales uplift, etc.).
Analyze qualitative and quantitative data from on-ground, digital, and hybrid activations.
Create post-event reports with insights, learnings.
Identify gaps, inefficiencies, and improvement opportunities across events.
Recommend changes to formats, locations, staffing, messaging, and execution to improve performance.
Benchmark performance across events, cities, and campaigns.
Work closely with event managers, activation teams, creative, digital, reporting team and agency partners.
Ensure teams understand performance goals and reporting requirements.
Present performance insights and recommendations to internal stakeholders and leadership.
Design dashboards and standardized reporting formats.
Manage data collection tools (surveys, QR scans, lead forms, CRM integrations, tracking tools).
Track cost vs performance for events and activations.
Evaluate ROI and cost-effectiveness of different activation formats.
Support budget optimization through performance insights.
JOB REQUIREMENTS
3 or 5 years of experience in event management, brand activations, marketing performance, or analytics.
Bachelor’s degree in marketing, Business, Analytics, or related field.
Knowledge in BI & reporting tools (Power BI, Tableau, Looker – preferred).
Experience in managing large-scale or multi-city events is a plus.
Understanding of events, brand activations, experiential marketing, and on-ground campaigns.
Strong analytical and data interpretation skills.
Ability to translate data into actionable insights.
Professional and Be Active.
APPLY NOW
Interested candidates are invited to send a cover letter and CV to Wing at: jobs@wingbank.com.kh
Are you ready to be part of Wing? There are a number of rewarding career options available. Successful applicants receive a competitive salary based on work experience, education, and potential. Employees can also expect a yearly raise and bonus, and enjoy benefits like access to a 24-hour hospital, surgical and personal accident insurance, good working conditions, and human resources policies in compliance with the Cambodian Labor Law.
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