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JOB RESPONSIBILITIES
- Develop and manage end-to-end CVM engagement campaigns for acquisition, activation, cross-sell, upsell, and retention.
- Design personalized communication journeys (SMS, email, push notification, call center scripts).
- Coordinate with Data/Analytics team to identify customer segments and behavior triggers.
- Collaborate with Product, Digital, and Marketing teams to align campaigns with business goals.
- Map and manage customer lifecycle stages — onboarding, engagement, retention, and win-back.
- Define and monitor engagement KPIs across each lifecycle stage.
- Work with CRM platform to automate journeys and trigger-based campaigns.
- Track and analyze campaign performance (open rate, click-through, conversion, revenue uplift).
- Use A/B testing and control groups to measure true campaign impact.
- Present performance reports and insights to management.
- Ensure campaigns comply with brand, regulatory, and data privacy policies.
- Manage campaign calendar and ensure timely delivery of communications.
- Work with IT/CRM vendor for platform optimization and issue resolution.
JOB REQUIREMENTS
- 3-5 years of total work experience.
- Understanding of basic Project management tools like GANT charts.
- Experience in designing and optimizing lifecycle journeys for user retention.
- Experience working cross-functionally with product, data, and creative teams.
- Proficiency in Analytics Skill.
- Advanced Microsoft office tools foundations (Excel/Power point).
- Basic Project Management.
- Familiarity with segmentation, personalization, and automated journey building.
- Analytical mindset with a focus on data-driven decision-making.
- Proactive and self-driven, able to manage multiple campaigns simultaneously.
- Strong communication and collaboration skills.
- Ability to adapt quickly to changing priorities and user behavior trends.
- Professional appearance suitable for corporate environment.
- Good health to handle workload, stress, and long hours if required.
