Senior Growth Manager
Full Time Phnom Penh Posted 4 weeks ago
Digital
Job Summary:
The senior Growth Manager is responsible for developing, implementing, and optimizing strategies to accelerate user acquisition, enhance user engagement, and maximize retention across various digital channels. This role demands a creative, data-driven, and strategic thinker who can proactively identify growth opportunities, run experiments, and scale successful initiatives.
Job Descriptions
- Develop and execute strategies focused on user acquisition, retention, activation, and revenue growth.
- Plan and implement growth experiments (A/B tests, marketing campaigns, promotions) to identify the most effective strategies for customer acquisition and retention.
- Analyze data and metrics to identify growth trends, opportunities, and areas for improvement.
- Collaborate cross-functionally with product, marketing, analytics, and technical teams to implement successful growth initiatives.
- Monitor and report on the performance of growth strategies and adjust plans accordingly to meet business goals.
- Stay up-to-date with industry trends and competitor strategies to ensure the company’s growth initiatives remain competitive and innovative.
Job Requirements
- Bachelor’s degree in Business, Marketing, Economics, or a related field.
- Minimum of 5 years of experience in growth marketing, digital marketing, user acquisition, or similar roles.
- Proficiency in analytics tools (e.g., Google Analytics, Mixpanel, Power BI, Tableau).
- Experience in running and managing A/B testing and growth experimentation.
- Exceptional analytical skills with the ability to translate data into actionable strategies.
- Creative and strategic thinker with a strong bias towards action.
- Excellent communication and collaboration skills, capable of working cross-functionally.
- Prior experience in FinTech, Banking, E-commerce, or Tech startup environments.
- Knowledge of mobile app marketing and mobile growth strategies.
