Effective Date: 23 September 2026
Last Updated: 23 September 2026

1. Introduction

Wing Bank (Cambodia) Plc. (“Wing Bank”, “we”, “us”, or “our”) respects your privacy and is committed to protecting personal information processed through our websites, applications, digital services, and integrations with Meta Platforms, Inc. and its related services.

This Meta Platform Privacy Policy explains how Wing Bank may collect, use, process, store, share, and protect information obtained through or in connection with Meta technologies and services, including Facebook, Instagram, Messenger, Meta Business tools, and related application programming interfaces (“APIs”).

This policy applies to Meta applications and integrations operated by Wing Bank for customer engagement, communications, customer support, marketing, advertising, analytics, social media management, authentication, lead management, and other legitimate business purposes.

Meta requires applications processing Platform Data to maintain a publicly accessible privacy policy explaining what data is processed, how it is processed, the purposes of processing, and how users can request deletion. ([Unvis][1])

2. Scope of This Policy

This Privacy Policy applies to information processed through Wing Bank’s integrations with Meta products and technologies, where applicable, including:

• Facebook
• Facebook Pages
• Facebook Login
• Messenger
• Instagram
• Meta Business tools
• Meta Graph API
• Meta Marketing API
• Lead Ads
• Webhooks
• Meta Pixel
• Meta Conversions API
• Advertising and campaign management services
• Page and content management tools
• Messaging services
• Analytics and reporting integrations
• Other Meta APIs, technologies, features, and services that Wing Bank may use

The specific information Wing Bank processes depends on the Meta product or service being used, the functionality involved, and the permissions granted to Wing Bank.

Wing Bank will only process Meta Platform Data for purposes described in this policy and in accordance with applicable Meta requirements and applicable laws and regulations.

3. Information We May Process

Depending on the Meta service, integration, permission, or customer interaction involved, Wing Bank may process the following categories of information.

3.1 Account and Profile Information

This may include:

• Name
• Facebook or Meta User ID
• Instagram User ID
• Username or profile name
• Profile picture
• Email address, where available and permitted
• Other basic profile information made available through Meta

3.2 Facebook Page and Instagram Information

Where Wing Bank connects or manages Facebook Pages, Instagram professional accounts, or related business assets, we may process:

• Page or account name
• Page or account identifiers
• Posts and published content
• Comments
• Reactions and engagement information
• Mentions
• Messages
• Content performance information
• Page or account insights
• Audience and engagement information made available through Meta
• Other information required to manage Wing Bank’s official social media presence

3.3 Messages and Customer Interactions

When users communicate with Wing Bank through Messenger, Instagram, Facebook, or other Meta-supported communication channels, we may process:

• Messages sent to Wing Bank
• Sender or account identifiers
• Message timestamps
• Attachments voluntarily submitted by the user
• Customer inquiries
• Service requests
• Complaints
• Feedback
• Product inquiries
• Information voluntarily provided during the conversation

Users should not provide confidential banking credentials or authentication information through social media channels.

3.4 Lead Information

When a user voluntarily submits information through a Meta Lead Ad, instant form, or other Meta lead-generation service, Wing Bank may receive information such as:

• Name
• Telephone number
• Email address
• Location or province
• Product or service interest
• Preferred contact information
• Responses submitted through the relevant form
• Other information specifically requested in the applicable campaign

The exact information collected will depend on the particular lead form presented to the user.

3.5 Advertising and Campaign Information

When Wing Bank uses Meta advertising and marketing services, we may process information relating to:

• Advertising accounts
• Campaigns
• Advertisements
• Impressions
• Clicks
• Engagement
• Conversion events
• Campaign performance
• Aggregated audience information
• Attribution information
• Advertising and campaign reporting data

3.6 Technical and Usage Information

Depending on the technology used, Wing Bank and its authorized service providers may process technical and usage information including:

• IP address
• Browser type
• Device type
• Operating system
• Website activity
• Application activity
• Referral information
• Interaction events
• Device or browser identifiers
• Cookie or similar technology identifiers
• Conversion events
• Technical information required to operate or secure an integration

Meta's guidance specifically expects privacy policies to identify the types of user data processed, including technical information where applicable. ([Meta for Developers][2])

4. How We Use Information

Wing Bank may process information obtained through Meta technologies for the following purposes:

• Operating and managing Wing Bank’s official Facebook, Instagram, Messenger, and other Meta channels
• Responding to customer inquiries
• Providing customer support
• Handling complaints and feedback
• Managing social media communications
• Publishing and managing content
• Managing comments, messages, and customer interactions
• Managing advertising and marketing activities
• Operating advertising campaigns
• Processing customer leads
• Contacting customers who have requested information about Wing Bank products or services
• Supporting customer onboarding processes
• Measuring campaign and advertising effectiveness
• Understanding customer engagement
• Producing business and campaign reports
• Improving Wing Bank’s digital services and customer experience
• Supporting authentication or account-related functionality where applicable
• Preventing fraud, misuse, abuse, or unauthorized activity
• Maintaining the security of Wing Bank systems and digital channels
• Troubleshooting technical issues
• Meeting applicable legal, regulatory, audit, and compliance obligations
• Performing other legitimate functions associated with the Meta integration used by Wing Bank

Wing Bank will not use Meta Platform Data for purposes that are materially inconsistent with this Privacy Policy.

5. Meta Platform Data

Information obtained through Meta APIs, technologies, or services may constitute Meta Platform Data.

Wing Bank processes such information in accordance with applicable Meta Platform Terms, policies, developer requirements, and applicable laws and regulations.

Wing Bank will:

• Process Meta Platform Data only for permitted and legitimate purposes
• Limit access to authorized personnel, systems, and service providers
• Maintain appropriate safeguards for Platform Data
• Not sell Meta Platform Data
• Not use Platform Data for unauthorized purposes
• Delete or update Platform Data where required by applicable Meta requirements, law, regulation, or a valid user request

Meta's Platform Terms require developers to provide users with a clearly marked and accessible way to request modification or deletion of Platform Data. ([Unvis][1])

6. Facebook, Instagram and Messenger Communications

When a user communicates with Wing Bank through Facebook, Messenger, Instagram, or another Meta-supported communication service, Wing Bank may retain and process the interaction where reasonably necessary for purposes such as:

• Responding to the user
• Providing customer service
• Following up on an inquiry
• Handling complaints
• Maintaining service records
• Security monitoring
• Fraud prevention
• Quality assurance
• Audit or compliance purposes
• Meeting applicable legal or regulatory requirements

Important Security Notice

Customers should never provide confidential security credentials through Facebook, Messenger, Instagram, comments, or other social media channels, including:

• Passwords
• Personal Identification Numbers (PINs)
• One-Time Passwords (OTPs)
• CVV or CVC security codes
• Full payment card credentials
• Authentication codes
• Other confidential banking security credentials

Where sensitive information or identity verification is required, customers may be directed to Wing Bank’s authorized banking channels.

7. Meta Lead Ads and Customer Contact

When a user submits information to Wing Bank through a Meta Lead Ad or other lead-generation feature, the information may be transferred to Wing Bank or an authorized service provider processing information on Wing Bank’s behalf.

Wing Bank may use that information to:

• Respond to the user's request
• Provide information about the requested product or service
• Arrange a customer callback
• Follow up regarding product interest
• Support the relevant application or onboarding process
• Provide customer assistance
• Measure campaign performance

Submission of a lead form does not automatically create a banking relationship or guarantee approval for any Wing Bank product or service.

Additional information, documentation, eligibility checks, or verification may be required for certain financial products and services.

8. Advertising, Measurement and Analytics Technologies

Wing Bank may use Meta technologies to operate, analyze, and measure its advertising and digital marketing activities.

These technologies may include, where applicable:

• Meta Pixel
• Meta Conversions API
• Meta Marketing API
• Website events
• Application events
• Campaign measurement tools
• Conversion measurement technologies
• Other Meta advertising and analytics tools

These technologies may help Wing Bank understand activities such as:

- Website visits
- Digital advertising interactions
- Product-page visits
- Form submissions
- Campaign conversions
- Customer engagement
- Advertising effectiveness

Information processed through these technologies is handled in accordance with this Privacy Policy, applicable requirements, and the applicable terms and privacy practices of Meta.

9. Sharing of Information

Wing Bank may provide access to information to authorized service providers where reasonably necessary to operate, maintain, secure, support, or improve Wing Bank’s digital services and Meta integrations.

Such providers may support services including:

• Technology infrastructure
• Cloud services
• Customer relationship management
• Customer support
• Social media management
• Advertising
• Analytics
• Marketing technology
• Cybersecurity
• System integration
• Data processing

Service providers are expected to process information only for authorized purposes and subject to applicable security, confidentiality, contractual, and data-protection requirements.

Wing Bank may also disclose information where reasonably necessary to:

• Comply with applicable laws or regulations
• Respond to lawful requests from competent authorities
• Meet regulatory requirements
• Respond to court orders or legal proceedings
• Protect Wing Bank, its customers, employees, systems, or property
• Investigate fraud, abuse, security incidents, or unlawful activity

10. Data Retention

Wing Bank retains personal information and Meta Platform Data only for as long as reasonably necessary for the purpose for which it was processed, subject to applicable operational, legal, regulatory, security, audit, dispute-resolution, and banking recordkeeping requirements.

Retention periods may depend on:

• The type of information
• The Meta service involved
• The purpose for which the information was obtained
• The nature of the customer interaction
• Applicable legal requirements
• Regulatory obligations
• Fraud-prevention and security requirements
• Audit and recordkeeping requirements

Where information is no longer reasonably necessary and Wing Bank is not required to retain it, the information may be securely deleted, anonymized, or otherwise disposed of in accordance with applicable requirements and Wing Bank procedures.

Meta's applicable developer requirements also require Platform Data to be deleted when it is no longer necessary for a legitimate permitted purpose, when requested by an eligible user, or when otherwise required by Meta or applicable law. 

11. User Data Deletion Requests

Users may request deletion of eligible personal information that Wing Bank has received or processed through Facebook, Instagram, Messenger, or other Meta technologies.

To submit a deletion request, users may contact Wing Bank through:

• Wing Bank Customer Care Centre
• Telephone: (+855) 23 999 989
• Email: care.centre@wingbank.com.kh

Users should provide sufficient information for Wing Bank to identify the relevant Meta interaction, account, or data involved in the request.

Wing Bank may take reasonable steps to verify the identity or authority of the requester before processing a deletion request.

Following verification, Wing Bank will delete eligible information without undue delay, subject to information that may need to be retained for legitimate legal, regulatory, banking, audit, security, fraud-prevention, or dispute-resolution requirements.

Meta requires users to have an accessible mechanism for requesting deletion of their data regardless of where the user resides.

12. Meta User Data Deletion Instructions

If you have interacted with Wing Bank through Facebook, Instagram, Messenger, or another Meta service and would like to request deletion of eligible information associated with your Meta account or interaction, please follow the steps below.

1. Contact Wing Bank Customer Care Centre by telephone at (+855) 23 999 989 or email care.centre@wingbank.com.kh
2. State that your request relates to Meta, Facebook, Instagram, or Messenger data deletion.
3. Provide your name and the Meta service involved.
4. Describe the information or interaction you would like Wing Bank to delete.
5. Provide sufficient information for Wing Bank to identify the relevant account or interaction.

Wing Bank may request additional information where reasonably necessary to verify the request.

Once the request has been verified, eligible data will be deleted in accordance with applicable requirements.

Certain information may be retained where retention is required or permitted for legal, regulatory, security, audit, fraud-prevention, dispute-resolution, or banking recordkeeping purposes.

Where applicable, users may also manage or remove permissions granted to applications through their Facebook or Meta account settings.

13. Data Security

Wing Bank maintains administrative, organizational, physical, and technical safeguards designed to protect personal information and Meta Platform Data against risks including:

• Unauthorized access
• Unauthorized processing
• Unauthorized disclosure
• Accidental loss
• Misuse
• Alteration
• Destruction
• Security compromise

Access to information obtained through Meta technologies is limited to authorized personnel, systems, and service providers where access is reasonably necessary for legitimate business purposes.

Wing Bank also takes reasonable measures appropriate to the nature and sensitivity of the information being processed.

Meta's developer requirements similarly require developers to maintain administrative, physical, and technical safeguards appropriate to the sensitivity of user data.

14. Financial and Banking Information

Wing Bank’s Meta integrations are primarily intended to support functions such as:

• Customer communications
• Customer service
• Marketing
• Advertising
• Social media management
• Customer engagement
• Lead management
• Analytics
• Digital business operations

Meta social media channels should not be used to transmit confidential banking authentication information.

Wing Bank will not ask customers to provide passwords, PINs, OTPs, full card security information, or other confidential authentication credentials through public social media comments or ordinary social media communications.

Where sensitive banking information or identity verification is required, customers may be directed to appropriate Wing Bank channels.

15. Children's Privacy

Wing Bank does not knowingly use its Meta integrations for the purpose of collecting personal information from children in a manner inconsistent with applicable requirements.

If Wing Bank becomes aware that personal information relating to a child has been processed inappropriately through a Meta integration, Wing Bank may take appropriate action in accordance with applicable legal, regulatory, and platform requirements.

16. Third-Party Platforms

Wing Bank’s digital services may interact with third-party platforms, including Meta.

Meta independently processes information through Facebook, Instagram, Messenger, and other Meta products according to Meta's own privacy policies, terms, settings, and practices.

Wing Bank does not control Meta's independent processing of information within Meta's platforms.

Users are encouraged to review the privacy information and settings provided directly by Meta to understand how Meta processes information.

17. International Processing

Meta and certain other technology or service providers supporting Wing Bank’s digital services may operate systems, infrastructure, or service facilities outside Cambodia.

Where information is processed through such services, Wing Bank takes reasonable measures to ensure that its own processing and use of the information is conducted in accordance with applicable requirements and appropriate safeguards.

18. User Privacy Requests

Subject to applicable laws, regulations, contractual requirements, banking obligations, and verification requirements, users may contact Wing Bank regarding:

• Questions about how their information is processed
• Correction of inaccurate information
• Deletion of eligible information
• Withdrawal of consent where applicable
• Privacy concerns
• Complaints concerning personal information
• Questions relating to information received through Meta technologies

Certain requests may be limited where continued processing or retention is necessary for legal, regulatory, security, fraud-prevention, contractual, audit, or financial-services requirements.

19. Changes to This Privacy Policy

Wing Bank may update this Meta Platform Privacy Policy from time to time to reflect changes relating to:
 

• Wing Bank services
• Meta products, APIs, technologies, or requirements
• Data-processing practices
• Security practices
• Legal requirements
• Regulatory requirements
• Operational requirements

The latest version will be published on Wing Bank’s official website with the applicable effective or last-updated date.

Wing Bank will maintain the published policy so that it remains publicly accessible and current while the relevant Meta integrations are in use, consistent with Meta's privacy-policy requirements.

20. Contact Wing Bank

For questions, concerns, privacy requests, data-deletion requests, or complaints relating to this Privacy Policy or Wing Bank’s use of Meta technologies, please contact: 

Wing Bank (Cambodia) Plc. Phnom Penh, Kingdom of Cambodia

• Customer Care Centre: (+855) 23 999 989
• Email: care.centre@wingbank.com.kh
• Website: www.wingbank.com.kh